Welcome to my website! If you’re here, it’s probably because you’re in the market for a copywriter. Or perhaps you’re in need of a sizzling ad campaign, or a smoothly curated ghostwriting service. Then again, maybe you’re simply looking for more information about my literary projects. Either way, you’re in the right place.

My clients are many and various. As a ghostwriter, copywriter, and SEO consultant, I’ve worked for academic institutions, including the University of Toronto and Ryerson University. I’ve also helped signal-boost and troubleshoot for the healthcare sector in an ad copy and copywriting capacity. I’m especially proud to count The Hospital for Sick Children and Altima Healthcare among my clients in this critical sector.


I am a member of the Writers Union of Canada and served as Fiction Editor at Broken Pencil Magazine. I am also a two-time recipient of the Ontario Arts Council Writer's Works in Progress Grant, (2013, 2016) and a recipient of the Ontario Arts Council Writers' Reserve (2015). My short stories and poetry have appeared in places like Hazlitt, Taddle Creek, The Hart House Review, and The Puritan.

My debut novel, Mooncalves, was published in 2019 to wide acclaim. Media outlets such as The Globe and Mail, the Toronto Star and the Vancouver Sun turned in positive reviews. The book was shortlisted for the 2020 Amazon Canada First Novel Award.

My second novel, Autonomy, was released Spring 2022 with Rare Machines/Dundurn Press. Described by Giller-winning author Michael Redhill as "a beautifully written and profoundly enthralling novel that made me wonder if Joan Didion had started writing literary fiction," the book was called "a remarkable work of fiction" in the Vancouver Sun; Liz Harmer, author of The Amateurs, said "Hetherington's vision is bleak, but their glittering prose gives even the most monstrous realities of late-capitalism an unsettling glimmer." Noted critic Steven J. Beattie wrote that book is "a philosophical rumination on the nature of human agency in the guise of a dystopian narrative about technology and a global pandemic." From the Toronto Star: "Over punchy, effortless chapters Hetherington spins a delectably serpentine tale." The book has received additional praise in Quill and Quire, the Literary Review of Canada, and other venues. 

Brought to life by Sierra Kline and OrangeSky Productions, Autonomy is available as an Audiobook on Audible

I speak about Autonomy on CBC's The Next Chapter with Shelagh Rogers. This year I have spoken at Word on the Street and will appear at Fan Expo Canada August 25th-28th and the  International Festival of Authors in Toronto on September 22 2022. 


Great content is great for business! And I’m a one-stop shop for copy that packs a punch. My copywriting experience has covered everything from irresistible web pages to scannable reports, from pitch-perfect marketing campaigns to fresh-out-of-the-box blog content. I can also ensure that your own content zips and zings, error-free, in my capacity as a professional editor! Contact me below for a no-obligations quote.


Always wanted to write the tale of your business? Narrate your latest travel adventure? Pen the story of your life? I can help you. I’m a professional ghostwriter with Writers Union of Canada accreditation with 3 book-length projects under my belt. Why not utilize my experience and expertise to tell your story the way you’ve always wanted it told? Contact me today for a quote, and let’s see how we can get your unique story out into the world.


Customers need to be able to find your website. Of course they do. That’s why search rankings are your bread and butter when it comes to online survival. My SEO strategy is highly effective at improving organic search rankings. I’ve represented diverse sectors from healthcare to universities to real estate. Why not join my growing client list? Reach out today for a quick quote, and let’s get your SEO show on the road!


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